web designer company in Kolkata - autonomous communication

Friday, August 14, 2020

What is Technical SEO?

Technical SEO is an advanced part of On-page SEO techniques, It helps search engines to improve website crawl.

H1-tag, internal linking errors, duplicate content, search engine robots block, URL structure, page speed, structured data, and other few techniques are under the Technical SEO.

Here we discuss some important points about technical SEO, and I hope this will help you to understand Technical SEO audit terms.

10 Tips for Technical SEO Audit:

1. Verify your website with Google Search Console.
2. Check Page Speed.
3. Submit the XML Sitemap.
4. Submit the Robots.txt file.
5. Use HREF-LANG for Multilingual.
6. Ensuring the website's Mobile-friendliness.
7. URL structure.
8. Consolidate duplicate URLs.
9. Fix the Error Pages and Redirects.
10. Create Structured Data.

1. Verify your website with Google Search Console:

Google Search Console is an SEO helper tool, Google provides this tool for all of Google Gmail owners at free of cost.

If you already have a google account, you may proceed to create the Search Console account. Or create a Gmail account and click the Add property button

( Left top corner in the "Search Console" dashboard ) inside the "Search Console" dashboard.

Read the instruction and verify your domain name/Website.

2. Check Page Speed:

Check webpage speed, under Google Search Console. You may check it on another web page speed Check-tool. But my best choice is the PageSpeed Insights tool.

Check page speed, read instructions, and fix the issues.

3. Submit the XML Sitemap:

The XML Sitemap is a hidden URL's directory, which is created by the XML format. It helps Google and other search engines to find your website URL easily.

Learn, XML tag definitions, Sitemap formats, Validating your Sitemap, Extending the Sitemaps protocol, Sitemap file location, and many more at sitemaps.org.

You may create your website Sitemap at XML format with the help of an online XML-Sitemaps Generator.

4. Submit the Robots.txt file:

A Robots-TXT file will tell the search engines to which page needs crawled, and which pages not to be crawled, at the website.

Robots.txt - SampleUser-agent: *
Disallow: /
Sitemap: https://www.example.in/sitemap.xml

Search engines always follow the instruction of the Robots-TXT file to indexing a webpage. Mainly it uses for avoiding unexpected web-crawl or server loading.

Upload your new robots.txt file to the root of your domain as a text file named robots.txt (the URL for your robots.txt file should be/robots.txt).

5. Use Hreflang for Multilingual:

By using Hreflang-code, a web spider can inform the search engines what URLs specified for what language, or what targeted at a different region on your website.

<head> <link rel="alternate" hreflang="lang_code"/> </head> for single URL

<head><link rel="alternate" hreflang="lang_code" href="url_of_page"/></head> for multiple URL

6. Ensuring the website's Mobile-friendliness:

A website's Mobile-friendliness is another important issue to improve the Technical SEO and search engine rankings. Ensure your website layout (Mobile-friendliness/responsiveness) before the request to indexing at Google Search Console.
Basically, the website's Mobile-friendliness depends on following issues:

Uses incompatible plugins
Viewport not set
Viewport not set to "device-width"
Content wider than screen
Text too small to read
Clickable elements too close together

Under modern technology, Google always checks your website for better search results. They inform (at Google search console) you to the website's necessary correction (about Mobile-friendliness/responsiveness). Follow the Google instructions carefully, and fix the issue.

7. URL structure:

SEO friendly, URL structure making is another important strategy of Technical-SEO.

For best practices, add your keyword to the webpage's URL. SEO friendly URL will help the search engine to understand what the page matter is all about.

Note: Don't use special character and underscores to URL, also try to include your keyword only.

Examples are given below:

example.com/technical-seo-strategy.php (✔)

example.com/page.php?technical_seo_strategy=18523 (✖)

8. Consolidate duplicate URLs:

Search engines hate duplicate contents or URLs.

Duplicate Content means that similar content appears at multiple URLs (locations) on the web due to which search engines get confused about which URL it needs to show in the search results.

For the best practice, avoid this type of duplicate content and make unique titles, heading tags, and meta descriptions for each page.

For the best solution about duplicate contents, create canonical URLs that' are the best way to eliminate duplicate content in URL.

<link rel="canonical" href="https://example.com/technical-seo-strategy.php" />

Important notes:

If you copy the content from any famous site, declare it honestly.
Have a huge number of duplicate contents on the website? - As a result, the search engines may penalize the site.

9. Error Pages and Redirects:

When searching for something at Google, you might note some URL message sometime, like page not found, you get a warning, Or you’ve seen 301 redirects in action all over the web, but you may not have realized it.

Example: Type - https://example.in into your URL bar, and hit enter. When the site loads, you’ll see something different in the address bar (ⓘ example.in)

10. Create Structured Data:

Structured data, providing information about your webpage content.
It helps search engines to understand the content type or category of the page, as well as to gather information about the web in general.

For example: on web designing website page, what kind of service providers, service time, service location, service cost, and many more.

Wednesday, July 15, 2020

8 Tips about On-page SEO strategies

These effective 8 tips about On-page SEO strategies will help you to understand, how can you easily optimize your web page on search engines

What is the definition of on-page SEO?
In one-word, on-page SEO strategies are the most important part of optimizing your web page on search engines.

For the best SEO practice, this following 8 On-page SEO strategies should everyone need to know.

1. Title tags.
2. Meta descriptions.
3. URL structure.
4. Headings.
5. Alt text for images.
6. Responsiveness.
7. Page load speed.
8. Internal links.

1. Title tags:
Title tags are HTML elements, it helps search engines to trace your webpage content. It's also like the heart of Onpage SEO.Note: As per SEO experts instruction, every single webpage should have different title-tags and it must not be above 60 characters long.

2. Meta descriptions:
A Meta-description is a short paragraph about related to the title tags and webpage content. A perfect meta description and related title tag help the search engine easily understand your webpage content.
Note: As per SEO experts instruction, every single webpage should have a different meta description and it must not be above 160 characters long.

3. URL structure:
Title tag related URL structure making in another important step to on-page SEO. This technique will earn an extra priority from Google for your different web pages.

4. Headings:
Remember, a content headline means - a completely clear and short description of your content. As per the SEO technique, you should have to use the H1 tag for every headline. To break up content, you can also use subheadings (H2 through H6) following the same best practices, but don’t repeat keywords throughout a post.

5. Alt text for images:
Alternative (alt-text) text, provides search engines perfect information about the Image. Alt-text should be specific and descriptive of the image content. An alt-text should not more than 125 characters long. Image alt-tags must have related to the title tag.

6. Responsiveness:

Make sure your web page format is under-responsive design. A responsive design element that ensures your page will display properly on any device, including mobile devices and desktop ones. (You may install this app: Mobile responsive web design tester )

7. Page load speed:

Web page speed is another important factor for on-page SEO. Mainly page loading speed depends on your web design techniques or web coding. A poor or wrong web coding can increase your server response time. Server response time mainly depends on CSS coding, unnecessary jquery file, image size, and more other things. You may decrease your server response time with the help of the Google PageSpeed Insights tools.

8. Internal links:

Proper internal link building makes your site easy to understand for search engines and visitors. For good practice, each page on your site should link back to its category or subcategory page and the homepage. Always try to remove the broken link from your page.

Saturday, June 13, 2020

Promote your Business on Facebook for free

Business on Facebook - Autonomous Communication

Promoting services with paid advertisements (Boost Post) on Facebook is not a new point, 70% of Facebook users may know it. But many Facebook users have neglected the paid advertisements system because they know the free advertisement system is available on Facebook to promote their business.
In the current date, Facebook has improved as well as increased digital advertising and marketing to a fantastic extent. It helps us to reduce our ad-posting time and cost. Unlike the old-fashioned marketing methods like having advertisements on newspapers, Leaflets, or postering in-wall, digital advertising can publish your ad daily on your Facebook wall as a base on your publicity. Not only that, but your post has also still visible in after the end of your premium ad posting time limits.
However, after a basic concept of Facebook advertising, I suggest you to the paid advertisements (Boost Post) on Facebook, it is the most effective way to increase your visitor. Even though the expense of paid advertisements on Facebook is relatively lower than the standard advertising and marketing channels, lots of Facebook users find it is tough to pay off an ever-running ad campaign.
So, here I have added 6 easy techniques to promote your organization on Facebook for FREE. I am using these techniques for nearly all of my clients. I can guarantee that these methods work properly as our expectations.

Apply these following techniques and see the results.

Step 1. Create & Enhance Your Facebook Business Page first

Choose the Correct Category

Enter Your Business Information

Claim a Vanity URL

Choose Appealing Pictures

Complete Your About Section

Describe Your Business Story

Step 2. Discover the right Facebook group.

Find the few good Facebook groups where people blog post ( which is related to your business things) regularly, and request the group admin to enlist in your name in this group.

Step 3. Make a good relationship with group members.

Accompany with new Facebook teams for a long time. And casually remark and also add regular posts (not connected to your company!) for a few weeks. Genuinely attempt to be careful with your remarks, as well as read blog posts.
By doing this, you can acquire depend on and some appeal among the participants of such groups. That is why occasionally you may be able also to win a chance for your valued new subscription.

Step 4. Post your business-related unique topics.

Post some unique topics with attractive pictures. Attend the reviews add a remark, and also recommend your service option.

Step 5. Be close friends with members.

This is a crucial step in your method. By being close friends on Facebook, you can have a much better possibility of showing your messages to others on Facebook. Naturally, you may maintain doing this forever.

6. Ask the reader to tag their friends.

Request your existing customers to tag their friends if done it correctly then your post engagement may increasing too much.
For example: (Your Company name) is a barbecue restaurant that is famous for its cheese biscuits. The company created the post below and asked their existing clientele to tag a friend who would enjoy the product. Posts like this keep your customers engaged and have the potential to increase your followers.

Friday, June 12, 2020

Read how a perfect SEO strategy can improve your business

Autonomous Communication

These following Five SEO techniques will help you to exacerbate your business.

SEO techniques will help you create a better and user-friendly website.
Find new customers and assist your business growth
Explore new markets.
Build brand awareness through better rankings.
Build a dedicated fan base with email marketing.

1. SEO techniques will help you create a better and user-friendly website.

Making a website SEO friendly means the search engines can easily crawl each page on the website, interpret the content effectively, and index it in their database. When SEO is done correctly and built into the website design process, search-engine will add value to this website experience by making the website search-engine friendly, a better user experience, and greatly helping businesses achieve their online marketing goals and the result must help you to increase the top level ranking in search engines or search result in your ideal keyword. As a result of better website rank, which will help you to increase your customer.

2. Bring in new customers in your business with the help of SEO

Given the current economic situation, every business owner is searching for the clue that will get them extra clients and sales that will provide an advantage over its competitors. Most of the firms in operation today have a website for and explains their services. But with the current trends, a website is not enough for the various customers' inquiries.
Because of our busy lifestyle, anyone has not enough time to examine the website content properly. That is why we only explain the headline of business in our social media and request the reader to read more about this subject on our website. That is the fact, local search advertising and marketing is a reliable method of bringing in new customers in your business.

3. Explore new markets with the help of SEO.

One simple way to start or enhance your digital marketing journey is with the help of search engine optimization or SEO. Even though there are multiple ways to promote your business on the web, but nothing comes close to the power of SEO.
Your business has a target and SEO will drive it properly, By creating and publishing relevant content (regularly) that focuses on topics related to your business, that is why you have a chance to reach out to your target audience via search engines.

4. Build brand awareness through better rankings with the help of SEO.

Establishing real authority can and will positively affect your business, but it will not happen quickly. Your brand will have to promote social media over some time for earning authority.
Luckily, effective search engine optimization can help your brand build trust and credibility in the eyes of user-agent (Google, Bing, Yahoo, etc), which can help you closer to more target customers.

5. Build a dedicated fan base with email marketing.

As per SEO technic, if you’re positive in applying real business strategy then email marketing is still another most effective way to universally reach people who have expressed interest in your product or website.
For example, let’s say you run an Ice cream business. You can share your existing customer of a new product, a new offer, or another business policy. That is why expectantly you receive more positive responses from your customer.

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